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This is the function by Guest Andrew Dysart, a Web developer in Vanamco AG. Vanamco is the design and development company based in Zurich, Switzerland.
There was a lot of discussion on SEO and increase inspection on the Internet through mobile devices and tablets.
So far, the response has been recognized design as an answer to user experience, put the site on the Internet to be the power is on. It is a focus on ease of use for multiple approach was also favorable for the design of SEO.
The recent support from Google and increase mobile by searching on the Internet are some of the factors that contribute to why optimizers and developers are designing a serious response.
Google loves sensitive design
As anyone who works in SEO Google treats the Internet as a powerful god, and Google said anything or done, and go!
The last guardian of how they should improve the website by the search engines, Google optimizers carefully taking into account the rules are created to ensure your web site search engine preferences.
Google proposed a design to improve the site for smartphones response, which is enough for SEO to jump on the bandwagon and follow the right approach to design.
The fact of the matter is that Google supports responsive design because it makes your life easier. Prior to this design approach, and maintain optimal user experience means there is a need for additional copies of the sites for content that reflects well on mobile devices and tablets.
Now, regardless of the device shown in a website, responsive design automatically adjusts the page in a way that can retain its contents are the owners of sites in parallel.
That's less work for the robot Google, where there is no obligation for them to crawl into separate versions of the same site. This makes it easier for search engines to analyze site content increases the likelihood that they will be ranked on the search results - thus achieving the goal of SEO.
A website, a URL
The purpose of the site can determine whether Mobile version required separately.
However, in terms of SEO, you must create two optimization campaign can involve greater amount of effort - can be an appropriate slogan helps to overcome design.
One thing to keep in mind when considering the SEO and mobile sites is that Google recognizes sites that have been created specifically for the desktop or laptop computer and are divided accordingly in the search results depending on the device you looking for.
This means a website mobile generally not in a good position on the SERPs desktop.
Create a portable version of the optimized site already requires starting from scratch SEO strategy. The reason is mobile sites have different addresses and HTML, and as such, Google will consider the separate power page.
All the power vested in the original web pages, it will not move to the portable version, which is a drawback when considering the background and procedures. However, in response design eliminates this problem because you have only the URL of this content, which means that there are no separate campaigns to improve the optimal For there is a need to different devices.
It can also be seen as a response to the design of modern navigation and ideal for the exchange of experience on the Internet through different devices.
Make your content easy to share is a great advantage for SEO, because the signals of the search engines that your site is informative and important.
Help fight high bounce rate response
Can happen bounce rate is high for several reasons, but usually seen as a negative sign by the search engines.
Despite being frustrating for SEO problem, which also happens to be another factor that could help design response. If a user is left on the Internet shortly after his arrival, and Google can be regarded as a sign that generated content is the most important.
Google's goal is to ensure that access to the answer to your query in the first SERP visitors, so a high bounce rate on a web page, ultimately, reduce the ranking in the search engines.
Sites do not translate well into other devices are the cause users to quit smoking.
Mobile site, for example, can be different from the original version content, if you can summarize or completely excluded.
Send desktop users by mistake to the wrong Web version, and can not find the information you seek will become dissatisfied, giving way to continue your search. Frustration can also occur for sites that are not optimized for mobile phones.
The difference in pixel size and high cost of mobile data can take a long time, navigation and display pregnancy problems, but also make users left to find a website that is easier to navigate your device.
It can be appropriately designed to solve these problems through the provision of content and functional manner without compromising what you choose to show any device. View all its contents to the users in the approach that is easy to see, over time, to keep users on your page.
Improve the user experience
SEO design and receptive to work together
That really succeed in south-eastern Europe, it is necessary to think of the big picture.
The purpose of the Internet and the exchange of information easily on a single platform. Strangely Find easy to find, it's not just what Google wants - is what users want.
This is where the user and SEO experience both recognize the benefits of a suitable design.
Response design strongly emphasizes the needs of the UX user. Automatically adjust content to meet a particular offering, for example, this means less happy experience for the user to navigate and work. Keeping the user in mind is why Google encourages developers to use proper design.
Awareness of potential users habits, such as content exchange is also something that is designed to respond, which aims to homogeneity UX on multiple devices.
With more people sharing content between different devices, must be well-built site RWD allows desktop and mobile phone users to have a similar experience when viewing the same page.
There are some startling statistics that appear out increasing the number of Internet users who travel constantly. These indicators are the latest example of why optimizers must consider the user experience solutions that respond to the design in your marketing strategies so that can guide users to search for other devices.
20% of Google searches are in Mobile
An increasing number of people search Google via mobile devices is the tendency to work in south-eastern Europe must be taken into account when planning a strategy for improvement if they hope to stay ahead of the competition.
Improving a website design approach to mobile intervention is currently the best solution, but when it comes to a combination of both SEO and user experience.
I think that Google gives more than one reason to take note of the reasons that there be optimized pointing out that there is a possibility of 61% of mobile phone users and mobile site go to another site that is not optimized for your device.
In addition, users have a positive experience in the mobile optimized site will have an opportunity to evaluate the top 67% or use the service.
Another thing to note about Google is that it has 95% market share of search engines via mobile phone. Find amazing statistics indicate through this mobile phone also that if Google's position in the design is very compatible response, then you should seriously consider if the site is hoping to achieve good results in the future mobile search results.
The first mobile
The first mobile URL and SEO
Of course, it is quite one-sided.
Yes, responsive design works for SEO as there is one URL, so it's easy to keep the power Google page copy robots and one of the content pages index. But despite Google's claims responsive design is useful to improve the mobile, developers still have to be decisive, and ask if RWD is the best choice for your website.
If the site of adopting a sensitive approach to the design, but it is difficult to navigate, and users will have a negative experience.
Web sites and e-commerce, for example, generally do not work well if they have a website mobile separately. They also tend to contain a lot of jobs on one page, and sometimes can not be translated to RWD.
Create a separate instance where simplifies design navigation and purchase is required for mobile and tablets, in this case, the user experience is excellent.
Not all and the end all, if the site is not in the form of a suitable design. (! He can remember optimized for search engines is a long-term process) for long-term success in South-Eastern Europe, it is necessary to satisfy the user, not Google - l If the user likes, Google recognized.
The question that people ask is if the user experience is improved or if the high conversion rate when they are presented separately for mobile Web site content.
If yes, then go ahead. Otherwise, stick to responsive design is the most effective way to improve the site on the Internet to approach mobile way.
Avoid duplication of content
Google Panda
Having a website mobile alarm separate risk SEO both sites seems this same content.
Repeater deceptive tactics SEO content to improve search and drive traffic results, and update Google Panda in 2011 illustrates Find seriously address the problem of the poor and happy repetition is also considered.
So slapping the hands of the many sites that let drop dramatically rearranged or even expelled entirely from the search results, you can understand duplicate content today for what could be a source of concern for SEO.
The good news is that in this case, Google will not penalize sites for content identical to a large extent.
Notification background site on the Internet with reverence (mixed = "canonical") integrates the label duplicate content in the group and reporting to the issuance of a page of the engines is preferred to view the search results.
Certainly, RWD completely avoids the problem is that the content is put on one site.
There will not be a problem for users sent to the wrong version of a website by accident. Responsive design makes it easy to organize content and save Google must distinguish between similar sites for different devices.
Reduces Link Building
It helps link building to increase the reference area, which shows the importance of the Internet and allows positioning the top site in the SERPs in the end.
It is a important to look at aspects of South-Eastern Europe, that's why a very favorable response to the design to be optimized for mobile instead of having a separate mobile version.
Like all the links for one URL, both mobile and desktop versions have the same binding profile when placed in a suitable design.
Mobile Web sites of relatively new, profile link their return may not be as strong as the response site design. Even for the purposes of SEO, this approach is an advantage over competitors who have a separate site for mobile and have the authority to create a field from scratch.
Classification of mobile search
It has been argued that the higher Google ranks mobile sites in their own version of the search results via mobile phone.
But because Google has also said this good practice for optimization of mobile, and design sensitive sites in the top ranking of mobile sites only.
Search the Web by mobile phone is becoming increasingly important on the attitudes of users today. We have seen how Google is the dominant player in mobile search engines, which represents nearly 95% of the market, which will be placed in SEO good books of Google, the sites you want to take advice and strategies for your mobile website in a form suitable for the search engine.
To provide a better user experience
Improve network design one site in this format it has also shown that there is less work on the campaigns of South-Eastern Europe, which can be applied to all devices.
But regardless of which option displays its contents to its users, sensitive or separate location, modern business can not ignore the optimization of your web site for mobile phones.
If you want to stay ahead of the competition, with the mobile user experience when creating SEO strategy it has become increasingly important.
In most cases, you are given the easiest and most effective way to do this design response.
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